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Flexible packaging gets excellent traction in the food industry of Australia with several advantages from marketing adaptability to cost savings. One of the biggest changes in the food packaging industry of Australia is the pouches for liquid food products.

Here’s an analysis on how flexible packaging becomes the most popular option for the food packaging in Australia and around the globe.

Some Leading Flexible Packaging Options For The Food Industry

Flexible packages are non-rigid pouches, bags, and carded packaging that can replace the rigid packaging containers. The shape of the packaging can easily be changed, and it became the obvious choice for the packaging industry in recent years.

Some of the most popular choice for flexible packaging include pouches and flexible films. Stand up pouches with or without spouts can be displayed better on retailer shelves and come with airtight closures. The stand-up pouches often feature multiple layers of protection to enhance the shelf period of the food product packed in it.

Flexible films are made from materials that include PVC, polyolefin, polyethylene, and more. The films are used as a protective layer in clamshell, blister, bagging, and trayed foods to enhance the shelf-life of the food products.

How Flexible Packaging Benefits The Food Industry

The global flexible packaging industry was estimated over $98 billion in 2016 with a CAGR of 5.2% in the 2017-22 period. The flexible packaging becomes the primary choice for high liquid food products, from soups to cocktails.

The latest reports suggest that meat/seafood/poultry, snack food, baked goods, and more also prefer flexible packaging.

These packages benefit the food industry in the following ways:

  • The lightweight flexible packages are easy to open, store, carry, and add features like spouts and zip locks.
  • With airtight packaging and multi-layer making, the packaging provides an extended shelf life for food products.
  • These packages need fewer resources to manufacture and easy to transport. Some of these packaging options show better sustainability and recyclability that help food companies to improve their ecological footprint.
  • Packages like stand-up pouches provide enhanced branding package options and ensure better visibility on the retailer shelves.

Considering the value it creates in all the spectrum of business, food companies can no longer ignore flexible packages. It is an answer to many key challenges of the food packaging industry. Get ready for the sweeping changes in the coming years

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